Cathay Rebrand

How can Cathay Pacific evolve to stay competitive in the airline industry?

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The Journey of a Traveler

What is the journey of a traveler?

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Business Travelers

What products and service opportunities should Cathay Pacific invest in for business travelers?

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The Cathay Crowd

Who are Cathay Pacific's current customers?

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The Airline Industry

Who are Cathay Pacific's competitors?

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The Future of Air Travel

How do we project current trends to reinvent the future of travel?

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The New Logo

How can Cathay's new logo express the airline's new strategy of "serendipitous connections"?

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The New Cathay

How can we re-envision the new Cathay Pacific identity?

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The Cathay Scent

How can the new Cathay Pacific be expressed through scents?

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Navikat Travel Carrier

How can we help cats feel at ease when traveling?

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Colors of Nature

How do we create a dining experience to help Cathay Pacific passengers feel refreshed & healthy after a long flight?

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Chromasynth

How can flight attendants maintain peak performance while engaging passengers?

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CX Elevate

How can Cathay Pacific continue to deliver an exceptional and personalized business class experience?

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CX Assist

How can we make travel a seamless experience?

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CX Refresh

How can Cathay Pacific capture the hearts of non-customers?

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CX Encounters

How can can Cathay Pacific passengers connect serendipitously?

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Grad Show

The Cathay Pacific Rebrand was presented from April 21–23, 2016 in Pasadena, California.

Credits

See the inspiring people that made all of this possible.

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