Cathay refresh
The Floors
Cathay Refresh is a complete Cathay Pacific experience. The 1st floor features a retail and concierge space. The 2nd floor is a cafe and event space, and the 3rd floor is a fine dining restaurant and lounge.
Capturing the Magic of Flight
The building itself is a metaphor of flight. The first floor features the theme of rain, the second floor clouds and the third floor the starry sky. It is a metaphor for the spiral of birds breaking rain and clouds to clear skies above.
The Cathay Pacific Experience
The exterior facade of the building features the Cathay Pacific logo mark juxtaposed against the backdrop of clouds.
The Light Spiral
The light projection of birds runs through all three floors, as if the birds are suspended in flight. A visual illusion occurs as light filters through and the birds soar upwards.
Part of a Concept Project for Rebranding Cathay Pacific
View Entire Project Here →