Scents That Inspire
With Cathay's new target audience in mind, a series of unisex scents was created to express the new brand while keeping the cultural fusion of East-Meets-West.
The Cathay Signature Scents may be worn on the body or sprayed inside the airline cabin or lounge.
Cathay No. 1
The Cathay No. 1 blend is a minty, floral blend that consists of two bases – cassis and tea.
Ingredients:
Cassis, dewfruit, green tea, ultrazur, and kephalis.
Cathay No. 2
Additional ingredients were added to the base to create Cathay No. 2, an earthy and spicy blend.
Ingredients:
Cassis, black tea, vanilla, frankincense, oud, civette, and cedar.
Cathay No. 3
Additional ingredients were added to the base to create Cathay No. 3, a warm citrus blend.
Ingredients:
Cassis, green tea, vanilla, orange blossom, oakmoss, lime, citrus grove, pina colada, and white musk.
Part of a Concept Project for Rebranding Cathay Pacific
View Entire Project Here →