Whitewater Rafting
VIGOROUS / BOLD / EMPOWERING / REACTIVE / SPIRITUAL
Concept
Whitewater rafting features an upbeat palette dominated by teals and blues with accents of orange and red.
Colors, Materials & Finish
Anodized Oranges (Clarino), PP with Flop (EMD), Crushed Copper (Clarino). Turquoise DS Skin (Clarino), Teal Perforated Suede, Dragonfly Suede. Orkesta by Dingzing.
Mountain Hunting
VIGILANT / STRATEGIC / ALLURING / DETERMINED / HERITAGE
Concept
The rustic palette for mountain hunting is heavily inspired by organic textures of plants & animals in the forest.
Colors, Materials & Finish
UA Scent Control Neon Green. Suede in Burgundy, Plum, Eggplant, Port, Black Bean, Olive (Clarino). Moss Pearlized. Mocha in Tirrenina Vintage Collection. PU Coated Textures emulating animal prints.
Combat Search & Rescue
BRAVE / PRECISE / FIERCE / DEDICATED / SWIFT
Concept
Surrounded by colors of chaos, the combat search & rescue palette brings order and an inner peace expressed by military cues.
Colors, Materials & Finish
Military colors, including various standardized shades of olive green & tan. Rough textures to emphasize the feel of military apparel.
Deep Sea Fishing
RUGGED / ARDUOUS / UNPREDICTABLE / COMMITTED / ESCAPE
Concept
Deep sea fishing boasts a stormy palette characterized by waves lapping mercilessly against the jagged cliffs.
Colors, Materials & Finish
Suede Leather in Static (Asiatan). Ariaprene in Grey (Hana Pack). Drizzle, Black Pearlized, Suede in Sand Dollar, Storm, Graphite & Navy Blue (Clarino).
Colors & Materials EXPLORATION
Exploring different materials and their properties to identify the best for each of the outdoor sports.
Visiting UnderArmour
Visiting UnderArmour to further understand UnderArmour's positioning and brand direction.
Final Presentation
Setting up for our presentation to UnderArmour, Adidas, Nike and Vans.
UnderArmour CMF StrategY
The UnderArmour Team
Here is the team of footwear designers and myself posing for a photo after our presentations.